Crack the Funding Code
How Investors Think and What They Need to Hear to Fund Your Startup
Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales.
Most business owners believe that their only feasible funding options are (1) savings or personal credit, (2) friends and family or (3) bank loans. They may have heard about venture capitalists or angel investors, but they don’t have enough information about what these investors do, what they can provide for a business, and on what terms. What’s worse, entrepreneurs often don’t know how to access the people who are looking to put their money into young companies with potential.
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Praise for “Crack the Funding Code”
“Judy Robinett is the real deal, a no-nonsense kind of person who is offering you access to ‘insider’ secrets to raising capital… Crack the Funding Code is filled with wisdom drawn from both sides of the table. It will show you how to create the right pitch, get to the right people, and package your offer the right way, so you can land your own million-dollar deal—no matter which ‘Sharks’ you are pitching.”
